The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
Snickers & BBDO: Thinking Globally, Acting Locally
Agency: BBDO / New York + AMV BBDO / London + Clemenger BBDO + Impact BBDO
Client: Mars Chocolate North America / Snickers
Category: Penta Pencil
Points: 75.0
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors
Category: Ambient Media / Experiential & Installations
Points: 75.0
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client: Procter & Gamble - Tide
Category: Television / Varying Length Campaign
Points: 50.0
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client: Coca-Cola
Category: Custom Content
Points: 50.0
Did You Mean MailChimp?
Agency: Droga5 / New York + PHD / New York + Resn / Wellington
Client: MailChimp
Category: Cross-Channel / Digital / Physical Cross-Channel
Points: 50.0
Ask For A Raise
Agency: R/GA / New York
Client: The Muse, Ladies Get Paid, PayScale, Reply.ai
Category: Influencer Marketing / Single Channel
Points: 50.0
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors
Category: Ambient Media / Experiential & Installations
Points: 50.0
Re-imagination of Chobani
Agency: Chobani / New York
Client: Chobani®
Category: Branding / Rebranding
Points: 25.0
Chobani Display
Agency: Chobani / New York
Client: Chobani®
Category: Typography / Typeface Design
Points: 25.0
Chobani Greek Yogurt
Agency: Chobani / New York
Client: Chobani®
Category: Packaging / Mass-market
Points: 25.0
Fearless Girl
Agency: McCann / New York + Traction Creative / New York + Visbal Sculpture, Inc / Delaware
Client: State Street Global Advisors
Category: Experiential / Environmental / Ambient Media - Single
Points: 25.0
Intel Drone Light Show at The Olympics
Agency: Intel / Santa Clara
Client: Intel
Category: Innovation in Design / Experiential / Environmental
Points: 25.0
G Active - Water Made Active
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade
Category: Innovation in Design / Moving Image
Points: 25.0
Elton John - Farewell Yellow Brick Road Global Launch
Agency: Spinifex Group / Torrance
Client: Sir Elton John
Category: Craft / Visual Effects / Animation
Points: 25.0
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records
Category: Craft / Music / Sound
Points: 25.0
60th GRAMMYs - Play the City
Agency: TBWA\Chiat\Day / Los Angeles + TOOL of North America / Los Angeles + Rock Paper Scissors / Los Angeles
Client: The Recording Academy
Category: Innovation in Interactive / Experiential
Points: 25.0
Did You Mean MailChimp?
Agency: The Directors Bureau / Los Angeles + Riff Raff / London + Droga5 / New York
Client: MailChimp
Category: Broadcast / Short Form - Campaign
Points: 25.0
P&G My Black is Beautiful | The Talk
Agency: Hearts & Science / New York, NY + BBDO / New York + Egami Consulting Group / New York, NY + Barefoot Proximity / Cincinnati, OH
Client: P&G
Category: Broadcast / Long Form - Single
Points: 25.0
The Talk
Agency: BBDO / New York + The Corner Shop / New York
Client: P&G
Category: Online / Short Form - Single
Points: 25.0
Typecast
Agency: Wieden+Kennedy / New York + O Positive / New York
Client: The Atlantic
Category: Online / Short Form - Single
Points: 25.0
C21 Restaurant
Agency: Tool / Santa Monica + Saatchi & Saatchi / New York + National Down Syndrome Society / New York City
Client: National Down Syndrome Society
Category: Online / Short Form - Single
Points: 25.0
An Eye Fit for Liberty
Agency: Google Brand Studio / San Francisco
Client: Google
Category: Online / Long Form - Single
Points: 25.0
I'm With The Banned
Agency: Spotify In-House / New York
Client: Spotify
Category: Online / Long Form - Campaign
Points: 25.0
Breaking 2
Agency: Dirty Robber / Los Angeles + National Geographic Studios / New York
Client: Nike
Category: Feature Length / Non-Fiction / Documentary
Points: 25.0
Young Thug - Wyclef Jean
Agency: Pomp&Clout / Brooklyn
Client: Atlantic Records
Category: Music Videos
Points: 25.0
White Hats Wanted
Agency: McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York
Client: U.S. Army
Category: Gaming
Points: 25.0
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors
Category: Experiential / Live Events
Points: 25.0
Fans of Love
Agency: R/GA / New York
Client: Ad Council
Category: Experiential / Live Events
Points: 25.0
Did You Mean MailChimp?
Agency: Droga5 / New York + PHD / New York
Client: MailChimp
Category: Innovation in Branded Entertainment
Points: 25.0
The Invisible Car
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet
Category: Use of Technology
Points: 25.0
The Eclipse Case Study
Agency: Nest Labs / Palo Alto
Client: Nest
Category: Use of Technology
Points: 25.0
Prescribed to Death
Agency: Energy BBDO / Chicago
Client: National Safety Council
Category: Craft / Dynamic Data Visualization
Points: 25.0
The Eclipse Case Study
Agency: Nest Labs / Palo Alto
Client: Nest
Category: Innovation in Responsive Environments
Points: 25.0
Prescribed to Death
Agency: Energy BBDO / Chicago
Client: National Safety Council
Category: Experiential / Installations
Points: 25.0
Did You Mean MailChimp?
Agency: Droga5 / New York + PHD / New York
Client: MailChimp
Category: Integrated Branding
Points: 25.0
The Truth is Hard to Find
Agency: Droga5 / New York + Second Child / New York + Chromista / Los Angeles
Client: The New York Times
Category: Integrated Branding
Points: 25.0
LA Original
Agency: 72andSunny / Los Angeles
Client: Mayor's Fund for Los Angeles
Category: Craft / Art Direction - Campaign
Points: 25.0
Recovery Room
Agency: BBDO / New York + O Positive / New York
Client: Mars Chocolate North America / Snickers
Category: Television / Short Form - Single
Points: 25.0
It's Another Tide Ad
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client: Procter & Gamble - Tide
Category: Television / Short Form - Single
Points: 25.0
The Truth is Hard to Find - Bryan Denton
Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client: The New York Times
Category: Television / Long Form - Single
Points: 25.0
The Truth is Hard to Find - Tyler Hicks
Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client: The New York Times
Category: Television / Long Form - Single
Points: 25.0
It's a Tide Ad
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client: Procter & Gamble - Tide
Category: Television / Long Form - Single
Points: 25.0
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client: Procter & Gamble - Tide
Category: Television / Varying Length Campaign
Points: 25.0
The Truth is Hard to Find - Daniel Berehulak
Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client: The New York Times
Category: Online Films & Video / Long Form - Single
Points: 25.0
The Truth is Hard to Find
Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client: The New York Times
Category: Online Films & Video / Long Form - Campaign
Points: 25.0
Exclusive the Rainbow case study
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client: Mars Wrigley Confectionery
Category: Online Films & Video / Varying Length Campaign
Points: 25.0
The Truth is Hard to Find
Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client: The New York Times
Category: Under 100K Budget
Points: 25.0
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client: Procter & Gamble - Tide
Category: Innovation in Film / Television / Cinema
Points: 25.0
Exclusive the Rainbow case study
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client: Mars Wrigley Confectionery
Category: Innovation in Film / Online
Points: 25.0
Client:
Mars Chocolate North America / Snickers
Title:
Snickers & BBDO: Thinking Globally, Acting Locally
Category:
Penta Pencil
Award:
2018 Penta Pencil Penta Pencil
Points:
75.0
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Ambient Media / Experiential & Installations
Award:
2018 Direct Marketing Best of Show Pencil
Points:
75.0
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad Campaign
Category:
Television / Varying Length Campaign
Award:
2018 Film Best of Discipline Pencil
Points:
50.0
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Custom Content
Award:
2018 Radio Best of Discipline Pencil
Points:
50.0
Client:
MailChimp
Title:
Did You Mean MailChimp?
Category:
Cross-Channel / Digital / Physical Cross-Channel
Award:
2018 UX / UI Best of Discipline Pencil
Points:
50.0
Client:
The Muse, Ladies Get Paid, PayScale, Reply.ai
Title:
Ask For A Raise
Category:
Influencer Marketing / Single Channel
Award:
2018 Social Influencer Marketing Best of Discipline Pencil
Points:
50.0
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Ambient Media / Experiential & Installations
Award:
2018 Direct Marketing Best of Discipline Pencil
Points:
50.0
Client:
Chobani®
Title:
Re-imagination of Chobani
Category:
Branding / Rebranding
Award:
2018 Design Gold Pencil
Points:
25.0
Client:
Chobani®
Title:
Chobani Display
Category:
Typography / Typeface Design
Award:
2018 Design Gold Pencil
Points:
25.0
Client:
Chobani®
Title:
Chobani Greek Yogurt
Category:
Packaging / Mass-market
Award:
2018 Design Gold Pencil
Points:
25.0
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Experiential / Environmental / Ambient Media - Single
Award:
2018 Design Gold Pencil
Points:
25.0
Client:
Intel
Title:
Intel Drone Light Show at The Olympics
Category:
Innovation in Design / Experiential / Environmental
Award:
2018 Design Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
G Active - Water Made Active
Category:
Innovation in Design / Moving Image
Award:
2018 Design Gold Pencil
Points:
25.0
Client:
Sir Elton John
Title:
Elton John - Farewell Yellow Brick Road Global Launch
Category:
Craft / Visual Effects / Animation
Award:
2018 Interactive Gold Pencil
Points:
25.0
Client:
Downtown Records
Title:
Live Looper
Category:
Craft / Music / Sound
Award:
2018 Interactive Gold Pencil
Points:
25.0
Client:
The Recording Academy
Title:
60th GRAMMYs - Play the City
Category:
Innovation in Interactive / Experiential
Award:
2018 Interactive Gold Pencil
Points:
25.0
Client:
MailChimp
Title:
Did You Mean MailChimp?
Category:
Broadcast / Short Form - Campaign
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
P&G
Title:
P&G My Black is Beautiful | The Talk
Category:
Broadcast / Long Form - Single
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
P&G
Title:
The Talk
Category:
Online / Short Form - Single
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
The Atlantic
Title:
Typecast
Category:
Online / Short Form - Single
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
National Down Syndrome Society
Title:
C21 Restaurant
Category:
Online / Short Form - Single
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Google
Title:
An Eye Fit for Liberty
Category:
Online / Long Form - Single
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Spotify
Title:
I'm With The Banned
Category:
Online / Long Form - Campaign
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Nike
Title:
Breaking 2
Category:
Feature Length / Non-Fiction / Documentary
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Atlantic Records
Title:
Young Thug - Wyclef Jean
Category:
Music Videos
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
U.S. Army
Title:
White Hats Wanted
Category:
Gaming
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Hair Nah
Title:
Hair Nah
Category:
Gaming
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Experiential / Live Events
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Ad Council
Title:
Fans of Love
Category:
Experiential / Live Events
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
MailChimp
Title:
Did You Mean MailChimp?
Category:
Innovation in Branded Entertainment
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Chevrolet
Title:
The Invisible Car
Category:
Use of Technology
Award:
2018 Responsive Environments Gold Pencil
Points:
25.0
Client:
Nest
Title:
The Eclipse Case Study
Category:
Use of Technology
Award:
2018 Responsive Environments Gold Pencil
Points:
25.0
Client:
National Safety Council
Title:
Prescribed to Death
Category:
Craft / Dynamic Data Visualization
Award:
2018 Responsive Environments Gold Pencil
Points:
25.0
Client:
Nest
Title:
The Eclipse Case Study
Category:
Innovation in Responsive Environments
Award:
2018 Responsive Environments Gold Pencil
Points:
25.0
Client:
National Safety Council
Title:
Prescribed to Death
Category:
Experiential / Installations
Award:
2018 Cross-Platform Gold Pencil
Points:
25.0
Client:
MailChimp
Title:
Did You Mean MailChimp?
Category:
Integrated Branding
Award:
2018 Cross-Platform Gold Pencil
Points:
25.0
Client:
The New York Times
Title:
The Truth is Hard to Find
Category:
Integrated Branding
Award:
2018 Cross-Platform Gold Pencil
Points:
25.0
Client:
Mayor's Fund for Los Angeles
Title:
LA Original
Category:
Craft / Art Direction - Campaign
Award:
2018 Cross-Platform Gold Pencil
Points:
25.0
Client:
Mars Chocolate North America / Snickers
Title:
Recovery Room
Category:
Television / Short Form - Single
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
Procter & Gamble - Tide
Title:
It's Another Tide Ad
Category:
Television / Short Form - Single
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
The New York Times
Title:
The Truth is Hard to Find - Bryan Denton
Category:
Television / Long Form - Single
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
The New York Times
Title:
The Truth is Hard to Find - Tyler Hicks
Category:
Television / Long Form - Single
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad
Category:
Television / Long Form - Single
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad Campaign
Category:
Television / Varying Length Campaign
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
The New York Times
Title:
The Truth is Hard to Find - Daniel Berehulak
Category:
Online Films & Video / Long Form - Single
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
The New York Times
Title:
The Truth is Hard to Find
Category:
Online Films & Video / Long Form - Campaign
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow case study
Category:
Online Films & Video / Varying Length Campaign
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
The New York Times
Title:
The Truth is Hard to Find
Category:
Under 100K Budget
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad Campaign
Category:
Innovation in Film / Television / Cinema
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow case study
Category:
Innovation in Film / Online
Award:
2018 Film Gold Pencil
Points:
25.0
